Most companies define their brand based on how they want customers to perceive their brand, however, it can also work the other way\u2014where the customers have their own perception of a brand\u2014positive or negative\u2014making consistent branding extremely important!<\/p>\n

<\/div>\n

Brands are partially defined by their logos, colors, slogans, etc., but they are also defined by the company\u2019s values and manner of doing business. A strong brand can be summed up in one feeling or word that succinctly describes how the company wants their customer to perceive their brand\u2014and how the company actually performs business.<\/p>\n

<\/div>\n

Strong brands are memorable. They are built on a company\u2019s reputation for consistently acting in a certain way. Their brand identity is a clear vision that is evident in everything the company does. They stay focused and on target\u2014and it is an emotional connection for the customer\u2014an experience. A brand is your history with that company and your future\u2014it is a story that is always developing and growing in the direction the company wants to lead you.<\/p>\n

<\/div>\n

Developing a brand identity is a complex process of researching your target market, analyzing your customers and your competitors, focusing in on the mission statement, company vision and strategy, and then combining all that with design elements such as logo and colors, and then consistently delivering all of these factors day in and day out.<\/p>\n

<\/div>\n

A remarkable brand is comparable to a person in that it almost has human-like qualities that customers relate to and the expectation is there that the brand will always behave the same\u2014much like maintaining a reputation.\u00a0Brand identity is the message you are sending to your customer\u2014what is the message that\u00a0you are sending?<\/p>\n

<\/div>\n

If your brand was human, how would you describe him\/her? <\/span><\/p>\n

\u00a0<\/p>\n

Need help\u00a0identifying your brand strategy and updating your brand message? Contact us today<\/a>, we\u2019re happy to help!<\/p>\n

<\/div>\n

Christine Urban Media is located in the Seattle, Washington area.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"