{"id":75,"date":"2015-06-03T11:18:54","date_gmt":"2015-06-03T18:18:54","guid":{"rendered":"http:\/\/christineurbanmedia.com\/blog\/?p=75"},"modified":"2015-06-03T11:53:32","modified_gmt":"2015-06-03T18:53:32","slug":"does-your-brand-have-a-memorable-logo","status":"publish","type":"post","link":"http:\/\/christineurbanmedia.com\/blog\/2015\/06\/03\/does-your-brand-have-a-memorable-logo\/","title":{"rendered":"Does Your Brand Have A Memorable Logo?"},"content":{"rendered":"<body><p><\/p>Admit it, you\u2019ve seen them:\n<ul>\n<li>Logos with details so small or blurry you think you need an eye exam,<\/li>\n<li>Logos with so much going on that you are unsure what product they\u2019re even selling,<\/li>\n<li>Or, no logo at all!<\/li>\n<\/ul>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Your <a href=\"http:\/\/www.christineurbanmedia.com\/logos.html\" target=\"_blank\">logo design<\/a> is very important to your business\u2019 brand identity and yet it is often taken for granted or given a half-hearted effort because of uncertainty about how to create a logo. Designing a business logo can be fun and is actually very straight forward when you follow the logo\u00a0design basics\u00a0below.<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Think simple, clean, bold\u2014<strong>Remarkable!<\/strong> Ready to dive in?<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<h2><span style=\"color: #ff9933;\">How to Create a Logo<\/span><\/h2>\n<p>A well-designed logo includes these\u00a0properties:<\/p>\n\n<div class=\"panel-group kt-accordion\" id=\"accordionname769\"><div class=\"panel panel-default panel-even\"><div class=\"panel-heading\"><a class=\"accordion-toggle \" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7690\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Clearly Represents Your Brand Message<\/strong><\/h5><\/a><\/div><div id=\"collapse7690\" class=\"panel-collapse collapse in\"><div class=\"panel-body postclass\">\nYour <a href=\"http:\/\/christineurbanmedia.com\/blog\/brand-identity\/\" target=\"_blank\">brand message<\/a>\u00a0must be established\u00a0before you can begin designing a logo. Your logo represents the feeling behind your brand so your brand message must be clear and one that resonates with your customers. Incorporate your <a href=\"http:\/\/christineurbanmedia.com\/blog\/brand-identity\/\" target=\"_blank\">brand message<\/a> with the following design properties\u00a0and you will create\u00a0a memorable logo!<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-odd\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7691\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Easily Identified<\/strong><\/h5><\/a><\/div><div id=\"collapse7691\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nWhen brainstorming logo design images and words, keep in mind that you want your end product to be unique and remarkable. You want your logo to be easily identified compared to\u00a0competitors logos and you want your business to stand out!<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-even\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7692\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Simple and Bold<\/strong><\/h5><\/a><\/div><div id=\"collapse7692\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nKeep your lines and your design clean and bold. (Fine lines disappear in most logos and woven labels). If you must have a complex logo, also create a simplified version. Further, many logos are both an image and text; however, you can also have either just an image or just text, and use only your image logo or only your text logo when appropriate for your business needs.<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-odd\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7693\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Scalability<\/strong><\/h5><\/a><\/div><div id=\"collapse7693\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nCrisp and clear when scaled up or down in size. Test your logo by clicking on its corner and dragging it to scale the logo up and down. Does your logo look clear and defined, or does it become\u00a0blurry or unreadable? A well-designed logo will\u00a0look good whether very small or very large.<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-even\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7694\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>A Vector Image is Best<\/strong><\/h5><\/a><\/div><div id=\"collapse7694\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nVector files by nature are easily scalable up or down and always look good. A vector file has a *.ai extension. Other image file types will work but need to be very <u>high resolution<\/u>. Additionally, there are special rules for creating images in other file formats, such as *.jpg or *.jpeg, *.png, and *.gif, as well as standards for resolution, file size, and logo size.<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-odd\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7695\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Minimum Colors<\/strong><\/h5><\/a><\/div><div id=\"collapse7695\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nEach color in a logo adds additional cost for printing, even black. Keep the number of colors in mind when developing your logo, especially if you will be doing any printing of your logo, such as for labels, stickers, brochures, business cards, letterhead, woven clothing labels and tags, etc.\n<p>It\u2019s a good practice to match all the colors of your business collateral, including logo and website colors, to <a href=\"http:\/\/www.pantone.com\" target=\"_blank\">Pantone<\/a> or <a href=\"http:\/\/en.wikipedia.org\/wiki\/CMYK_color_model\" target=\"_blank\">CMYK colors<\/a> so that your brand colors are always consistent across all platforms\u2014which brings me to my next point\u2014<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-even\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7696\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Looks Amazing Black and White<\/strong><\/h5><\/a><\/div><div id=\"collapse7696\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nMake sure your logo looks striking\u00a0in plain old black and white. Occasionally you will need your logo to be in black and white, so make sure from the start that it looks good! Also, reducing your design to the pure visual of a black and white image is a great way to truly see how well your logo performs\u2014without the bells and whistles of color. Search Google Images for <a href=\"https:\/\/www.google.com\/search?q=black+and+white+logos&amp;espv=2&amp;biw=1600&amp;bih=775&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ei=nRtuVdunH5GkyASQoYLQBA&amp;ved=0CAYQ_AUoAQ\" target=\"_blank\">\u201cblack and white logos\u201d<\/a>\u00a0for inspiration!<br>\n<\/div><\/div><\/div>\n<div class=\"panel panel-default panel-odd\"><div class=\"panel-heading\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" data-parent=\"#accordionname769\" href=\"#collapse7697\"><h5><i class=\"icon-minus kt-icon-minus primary-color\"><\/i><i class=\"icon-plus kt-icon-plus\"><\/i><strong>Add Your Logo to Your Social Media<\/strong><\/h5><\/a><\/div><div id=\"collapse7697\" class=\"panel-collapse collapse \"><div class=\"panel-body postclass\">\nHeader and profile pic sizes are constantly changing across social media, and have yet to be standardized across any of the social media platforms, however,\u00a0your business needs its logo on all of its social media.<\/p>\n<p>Consider having your social media headers, profile pics\/images, blog header and footer, etc., created at the same time as your logo so you can launch your new brand identity consistently and immediately across all marketing materials.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"space_40 clearfix\"><\/div>\n<div class=\"blockquote blockquote-full postclass clearfix\">\n<h2>Christine Urban Media Logo<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/christineurbanmedia.com\/blog\/wp-content\/uploads\/2015\/04\/Christine-Urban-Logo-Facebo-e1429894436562.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone wp-image-9 size-full\" src=\"https:\/\/i0.wp.com\/christineurbanmedia.com\/blog\/wp-content\/uploads\/2015\/04\/Christine-Urban-Logo-Facebo-e1429894436562.jpg?resize=152%2C152\" alt=\"Christine Urban Media Logo\" width=\"152\" height=\"152\" loading=\"lazy\"><\/a><\/p>\n<p>The Christine Urban Media logo symbolizes the initial letter of our founder\u2019s first name, Christine, \u2018C\u2019 and last name \u2018Urban\u2019 through the distinctive cityscape used on the \u2018C\u2019 logo and across all Christine Urban Media brand collateral. It\u2019s strong, bold, and clean. Simple.<\/p>\n<\/div>\n<div class=\"space_80 clearfix\"><\/div>\n<p>In summary, make a clear statement about your brand through your logo and your business will be remembered!<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Now, go forth and make your mark on the world!<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Banish poor logo design!<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<h3><span style=\"color: #ff9933;\"><strong>Logo Design Basic<\/strong><strong>s Checklist<\/strong><\/span><\/h3>\n<ol>\n<li>Clearly Represents Your\u00a0Brand Message<\/li>\n<li>Easily Identified<\/li>\n<li>Simple and Bold<\/li>\n<li>Clean Look when scaled up or down in size<\/li>\n<li>A Vector Image is best<\/li>\n<li>Minimum Colors<\/li>\n<li>Looks Amazing in Black and White<\/li>\n<li>Update Your Social Media to include your new look!<\/li>\n<\/ol>\n<div class=\"space_20 clearfix\"><\/div>\n<h4><span style=\"color: #ff9933;\"><strong>Does Your Brand have a Memorable Logo? Post it below and share! Please ensure you include your website address.\u00a0<\/strong><\/span><\/h4>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Still have questions about designing a new logo or identifying your brand strategy? <a href=\"http:\/\/www.christineurbanmedia.com\/contact.html\" target=\"_blank\">Contact us today<\/a>, we\u2019re happy to help!<\/p>\n<div class=\"space_20 clearfix\"><\/div>\n<p>Christine Urban Media is located in the Seattle, Washington area.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Admit it, you\u2019ve seen them: Logos with details so small or blurry you think you need an eye exam, Logos with so much going on that you are unsure what product they\u2019re even selling, Or, no logo at all! Your &hellip; <a href=\"http:\/\/christineurbanmedia.com\/blog\/2015\/06\/03\/does-your-brand-have-a-memorable-logo\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[8,7,33,10,34,27,37,28,29,35,36,24,12,20,19,39,30,15,14,26,16,38,18,17,13,9,23,22,31,21,32,6,11,25,5],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design","tag-black-and-white","tag-bold","tag-brand","tag-brand-identity","tag-branding","tag-brochures","tag-business","tag-business-cards","tag-business-collateral","tag-business-identity","tag-business-logo","tag-cmyk","tag-design","tag-file-size","tag-file-type","tag-graphic-design","tag-header","tag-how-to-create-a-logo","tag-icon","tag-labels","tag-logo","tag-logo-design","tag-logo-resolution","tag-logo-size","tag-marketing-collateral","tag-minimum-colors","tag-pantone","tag-printing","tag-profile","tag-resolution","tag-scalability","tag-simple","tag-social-media","tag-stickers","tag-vector"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/christineurbanmedia.com\/blog\/wp-content\/uploads\/2015\/06\/CU-Index-html.gif?fit=905%2C753","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p65FAS-1d","_links":{"self":[{"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":2,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":136,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/136"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/media\/125"}],"wp:attachment":[{"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/christineurbanmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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